July 24, 2014 – 11:35 in Fashion | Robert
“A ‘katsina’ is a spirit being in spiritual world of Hopi, the tribe of Native American people. “EOTOTO” the bringer of nature gifts considered as the most important and the father of all katsinas. As we have an aim, wearing EOTOTO leads individuals to feel the roots, wits and ideas of tribes, we adopt “EOTOTO” as the brand name sending out Native Americans and world’s racial cultures and primitive designs through fashion.”
With a mission statement like that, and a tag line of “The Essence of Primitive Sense” it’s no surprise that I’m really excited by what these guys are doing. EOTOTO is the creation of a mysterious pair of Japanese artist/designers known as the Wonder Worker Guerilla Band, who studied architecture and textile design before launching EOTOTO and a sister brand, the more aggressive SASQUATCHfabrix. Offering custom fabrics with roots that branch through European, Asian, American, and African cultures that are repurposed into modern, comfortable garment shapes. For AW14 you can expect plenty of American Southwest patterns, ikat fabric trims and the brand’s signature skull motif. Western Pullover Check Shirts and Mix Knit Hoodies will protect you from the elements in traditional fashion. The pick for me is the Native Pattern Blancket Coat.
But let’s remember it’s Summer and hot as Hades in London, so we need something appropriate for right now. Their SS14 collection was an invitation to Pacific islands, with Hawaiian-influenced fabrics and cuts and abundant aloha patterns evocative of the tropics. The best example being the Fancy Skull Aloha Harf Sleeve Shirt. It’s a bright, bold and hotter’n a stolen tamale take on the classic Hawaiian shirt. Available in Navy or Ivory, there’s also a long sleeve version, shorts and even a bucket hat with this pattern. The SS14 collection is already becoming increasingly difficult to get hold of. With the majority of dealers in Japan, your best bet is online through a proxy or in store via one of the few overseas dealers like Opening Ceremony LA/NY.