April 15, 2014 – 08:40 in Fashion | Calum
Part of me just wanted to copy and paste the press release for these trainers and attach a picture. And it’s not just because I’m lazy – which I am – but because the latest size? exclusive Adidas Originals Select Collection carries a fascinating back store. Indeed, all that means very little if the trainers aren’t good – but they are. I am, after all, a professional; so I have instead edited the press release to make it more digestible for those who frequent these pages for the pictures of sultry females and posts which require minimum effort to read. For those of you who want to know more about the inspiration behind the trainers, click here. If not, read on:
The Memphis group was a collective of young Milan-based furniture and product designers who created a series of highly influential products throughout the 1980’s. Led by veteran architect Ettore Sottsass, who arranged a meeting at his apartment in December 1980 to discuss his vision for a bold new range of furniture, 15 people invited to join the group. Each member had a common interest in designing pieces that reacted against the slick, black and humourless designs of the previous decade, which they felt lacked personality and individualism. Their designs offered bright, colourful and shocking pieces in contrast to the predominately black and brown furniture in Europe at the time; starkly juxtaposed to the design zeitgeist of the era.
At a meeting in February 1981 each member submitted design proposals using bold, extravagant patterns and materials. They then approached furniture and ceramic companies, commissioning them to produce their concept pieces and on the 18th September 1981 the Arc ’74 showroom in Milan exhibited their work for the first time. British designer Jasper Morrison remembers going to the exhibition and feeling “shocked and panicked” at what he was seeing but “immediately freed by the sort of total rule-breaking” the critically acclaimed group had shown.
To celebrate the Memphis group and its post-modern style, adidas Originals presents us with four ZX silhouettes and two t-shirts inspired by this design movement. This UK exclusive pack launches this coming Friday 18th April as part of our on-going adidas Originals Select Collection. It will be online at 8:00am BST via direct links on Size’s Facebook and Twitter pages, as well as being available in all size? stores. Prices range from £85 to £95 for the footwear and £35 each for the t-shirts.