I like Naked and Famous; they don’t do marketing in a traditional sense. Rather, they create hype by doing stuff which is unusual and turns heads; scratch and sniff denim, glow in the dark denim, you name it – they’ve done it. However, they also make some regular, good quality denims for a reasonable price. I also like them because they turned down Justin Bieber’s request for free jeans to wear on tour.
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By Calum Gordon There was a once a time, in a world before the internet – or even when all your favourite brand owners still posted on the 5th Dimension or Hypebeast forum – you paid your dues in this game, or so I’ve been told. And that was when you could still label it [...]