I like Naked and Famous; they don’t do marketing in a traditional sense. Rather, they create hype by doing stuff which is unusual and turns heads; scratch and sniff denim, glow in the dark denim, you name it – they’ve done it. However, they also make some regular, good quality denims for a reasonable price. I also like them because they turned down Justin Bieber’s request for free jeans to wear on tour.
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If this is the first you are hearing of CYRCLE., Shepard Fairey has this to say about the guys - “People frequently ask me who the new upstarts are in street art… I’d say CYRCLE., but that would be underselling the diversity of their talents and the depth of their conceptual process. CYRCLE. work in many [...]