Understanding a brand is often half the battle. Good product is essential, but if people don’t quite “get” what you’re doing and why your doing it, your work is kind of falling on deaf ears. Or maybe that should be blind eyes? I’m not sure. Either way, I’m trying to say that you want people to embrace your brand because they buy into the whole concept. That’s why interviews with brand owners are always pretty cool and it’s also why I keep posting them. This is another brand that I’m seriously into; WTAPS. Haven recently posted this interview with the brand’s founder, Tetsu Nishiyama.
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By Calum Gordon There was a once a time, in a world before the internet – or even when all your favourite brand owners still posted on the 5th Dimension or Hypebeast forum – you paid your dues in this game, or so I’ve been told. And that was when you could still label it [...]