Fashion Posted on February 15, 2013 – 13:38 in Fashion | Calum

Interview: Tetsu Nishiyama of WTAPS

Understanding a brand is often half the battle. Good product is essential, but if people don’t quite “get” what you’re doing and why your doing it, your work is kind of falling on deaf ears. Or maybe that should be blind eyes? I’m not sure. Either way, I’m trying to say that you want people to embrace your brand because they buy into the whole concept. That’s why interviews with brand owners are always pretty cool and it’s also why I keep posting them. This is another brand that I’m seriously into; WTAPS. Haven recently posted this interview with the brand’s founder, Tetsu Nishiyama.

Read it here.

Post comment

Related posts:

Our latest feature:

Talking “OVERTHRONE! Pooring Reign” and “DougLyfe” with CYRCLE.

If this is the first you are hearing of CYRCLE., Shepard Fairey has this to say about the guys - “People frequently ask me who the new upstarts are in street art… I’d say CYRCLE., but that would be underselling the diversity of their talents and the depth of their conceptual process. CYRCLE. work in many [...]

Our columns:

A Drink A Day

Morning Wood