Two years ago, i worked for Levi’s Streetwear. We built this new line dedicated to skateboard. For promote the firts collection we made 4 videos in different cities of Europe (Marseille, Berlin, Copenhagen and Barcelona). Few month later, we decided to make another one in Hannover (Germany) and we focused on the builders jam. That’s really amazing to see this thing, specially in Europe, beacause all these peoples are motivate by the same things: Skate and friendship… that’s all! No fuckin money, just fun!
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By Calum Gordon There was a once a time, in a world before the internet – or even when all your favourite brand owners still posted on the 5th Dimension or Hypebeast forum – you paid your dues in this game, or so I’ve been told. And that was when you could still label it [...]