You know the drill by now – Fresh Britain have been doing a series of lectures, pretty damn interesting ones at that. The guys at Fresh Britain are once again here to provide a look at what goes on behind brands; the marketing, the PR, the designing of the product. It’s all rather clever and makes for some enjoyable reading. This lecture is on how brands can transcend homogeneity through product design.
Our latest feature:
By Calum Gordon There was a once a time, in a world before the internet – or even when all your favourite brand owners still posted on the 5th Dimension or Hypebeast forum – you paid your dues in this game, or so I’ve been told. And that was when you could still label it [...]