Fashion Posted on January 15, 2013 – 17:47 in Fashion | Calum

Fresh Britain: Product Design Should Differentiate

You know the drill by now – Fresh Britain have been doing a series of lectures, pretty damn interesting ones at that. The guys at Fresh Britain are once again here to provide a look at what goes on behind brands; the marketing, the PR, the designing of the product. It’s all rather clever and makes for some enjoyable reading. This lecture is on how brands can transcend homogeneity through product design.

Read it in full here.

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