You know the drill by now – Fresh Britain have been doing a series of lectures, pretty damn interesting ones at that. The guys at Fresh Britain are once again here to provide a look at what goes on behind brands; the marketing, the PR, the designing of the product. It’s all rather clever and makes for some enjoyable reading. This lecture is on how brands can transcend homogeneity through product design.
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If this is the first you are hearing of CYRCLE., Shepard Fairey has this to say about the guys - “People frequently ask me who the new upstarts are in street art… I’d say CYRCLE., but that would be underselling the diversity of their talents and the depth of their conceptual process. CYRCLE. work in many [...]