You know the drill by now – Fresh Britain have been doing a series of lectures, pretty damn interesting ones at that. The guys at Fresh Britain are once again here to provide a look at what goes on behind brands; the marketing, the PR, the designing of the product. It’s all rather clever and makes for some enjoyable reading. This lecture is on how brands can transcend homogeneity through product design.
Our latest feature:
Opening its doors in 2006, Albam has evolved from a humble upstart to one of the best respected contemporary British brands. Albam’s modern crafted clothing brought a fresh yet simplistic aesthetic to the table. In recent years, this aesthetic has often been mimicked but rarely surpassed. It is apparent that, for Albam, quality product takes [...]