Designer Ewan Yap has taken to examining the culture of branding and, in turn, produced some really nice product reinterpretations in the process. By cropping each brand’s logo, while maintaining core components which lend to its easily recognisable design aesthetic, Yap has attempted to exhibit that often a company’s strength lies in its branding. Ultimately, this isn’t a new idea but it has produced some cool looking designs as a result.
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If this is the first you are hearing of CYRCLE., Shepard Fairey has this to say about the guys - “People frequently ask me who the new upstarts are in street art… I’d say CYRCLE., but that would be underselling the diversity of their talents and the depth of their conceptual process. CYRCLE. work in many [...]