Design Posted on January 23, 2013 – 14:53 in Design | Calum

“Big Brand Theory” by Ewan Yap

Designer Ewan Yap has taken to examining the culture of branding and, in turn, produced some really nice product reinterpretations in the process. By cropping each brand’s logo, while maintaining core components which lend to its easily recognisable design aesthetic, Yap has attempted to exhibit that often a company’s strength lies in its branding. Ultimately, this isn’t a new idea but it has produced some cool looking designs as a result.

View them all here.

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