Fashion Posted on December 22, 2012 – 01:25 in Fashion | Calum

Brand Immersion

Following on from our last Bob Sheard lecture post comes this gem on Brand Immersion. Again, it provides a fascinating insight into the world of clothing and apparel. Filled with some great anecdotes about the lengths Fresh Britain got to in order to understand their clients and their customers; if you liked the last one you’ll love this. Here’s a short excerpt: “When we worked for New Balance we ran marathons and when we worked for Nike ACG we went to live in the mountains for six months. When we worked for Karrimor Travel we sent our creative director to the Alps with £30 and told him he had to get back to the UK.”

Read the full thing here.

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