“Brands often make the mistake of believing it is the consumer who must behave in a certain way. They believe it is a case of reminding people they exist via a short-term marketing campaign. In the case of many brands, it’s more about getting back to their core substance and what gives them authority.” This is a short excerpt from the first of a series of lectures by Bob Sheard of FreshBritain. If you’re into brands or apparel, you’ll find this incredibly insightful; I certainly did.
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If this is the first you are hearing of CYRCLE., Shepard Fairey has this to say about the guys - “People frequently ask me who the new upstarts are in street art… I’d say CYRCLE., but that would be underselling the diversity of their talents and the depth of their conceptual process. CYRCLE. work in many [...]