“Brands often make the mistake of believing it is the consumer who must behave in a certain way. They believe it is a case of reminding people they exist via a short-term marketing campaign. In the case of many brands, it’s more about getting back to their core substance and what gives them authority.” This is a short excerpt from the first of a series of lectures by Bob Sheard of FreshBritain. If you’re into brands or apparel, you’ll find this incredibly insightful; I certainly did.
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I’ve been wanting to do something vaguely travel related on here for a hot minute now. The problem is, outside of telling you where to get the best deep fried pizza in Glasgow, I’m pretty useless at stuff like that. So, we invited Joy along to speak about her new book, “The Best Things to [...]