“Brands often make the mistake of believing it is the consumer who must behave in a certain way. They believe it is a case of reminding people they exist via a short-term marketing campaign. In the case of many brands, it’s more about getting back to their core substance and what gives them authority.” This is a short excerpt from the first of a series of lectures by Bob Sheard of FreshBritain. If you’re into brands or apparel, you’ll find this incredibly insightful; I certainly did.
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Words: Robert Boswell Illustrations: Rebel-Yuth I recently had the pleasure of talking with Jerry Cohen, owner and founder of Ebbets Field Flannels, on his latest trip to London. We discussed a great deal of things including Jackie Robinson and the integration of Major League Baseball, wool as a performance fabric, meeting Odd Future and the renaissance [...]