Features Posted on November 5, 2010 – 10:39 in Features | Steven

Chelsea Farmer’s Club

Your website states: Fashion, cultural anthropology, psycho analysis, sexology, mechanics and food. A blueprint to the Chelsea Farmer’s Club?

That sums it up-

It is obvious that you understand fashion as “just” a part of a lifestyle. How do you transport that to your customers?

The first step was to not approach our customers as sales people. I never was a sales guy and never will be, so that wasn’t really a problem. In addition to that comes the fact that we don’t sell collections so to say, but pieces that you can still and will find here in 20 years time. So there is no pressure to sell through. That way we can create a nice mellow atmosphere which leaves room for other topics in the shop such as music, books or bobby car races.

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