Posted on April 19, 2010 – 11:25 in Features | Steven
Levi’s Made & Crafted
As you said, Made & Crafted is internally described as a “non-fashion” brand. How does effect your work as a designer in regards to making commercial pieces within the collection? Or do you even have to make commercial pieces within Made & Crafted? Who do you think off as a consumer when working?
Yes, internally Made & Crafted is sometimes referred to as ‘non-fashion’. It’s really meant as a direction for the product, which takes its inspiration from American classics, rather than catwalk photos from the latest fashion magazines. In that sense, there’s no deliberate push to follow fashion trends. There is consideration for the commercial aspect; it’s all part of good design. We aim to dress a mature consumer, not necessarily mature in age, but someone who is well informed, (someone who reads blogs such as yours!) appreciates good materials in simple shapes and doesn’t want clothing that’s screamingly loud or over branded.
There are a lot of people to thank for this interview, you all know who are, so thank you.
Steven
10 comments for “Levi’s Made & Crafted”
Wonderful! Thoroughly enjoyable article.
written by Llywarch on 19. Apr, 2010
Fantastic article.
written by Couchie on 24. Apr, 2010
Great article. I really appreciate the insight into the brand. I really love my M&C motolina leather jacket. It’s superbly built, fits snug like a second skin, like a leather jacket should, and the leather is exquisite.
Thank you designers, you guys knocked this out of the park. Worth every penny.
written by Scotty on 10. Dec, 2010