Posted on March 7, 2010 – 19:18 in Features | Steven
FC St. Pauli
Millerntor Stadium, the FC St. Pauli stadium. Photo by Thorsten Baehring
How did you personally become involved and what is your story in this?
I became involved as a fan at first at the end of the 80s, then started working on the fanzine and then moved on to be officially responsible for the social work for and with the fans. I then became the fan liaison officer and after that I became the merchandiser, which I am still today.
A very typical career so to say that has been closely linked to the club and the scene for nearly 20 years, I ticked off every position! ( laughs ). That has really helped with creating the brand that we have today to be honest, as so much of what we do today directly stems out of the scene. So being a part of that world has helped me do the job that I do today.
I was lucky and happy that I could translate and incorporate a lot of what made the scene tick into the merchandise today, everything from the references out of the punk scene, the left wing, anti-nationalistic scene and so forth. Sure, that did not happen over night and it did take a better part of three years to get done, but I am happy with where we are today.
Thank you for your time Hendrick
For more information on the FC St.Pauli please check out their English website by following this link here.
To check out their fan shop, which I highly recommend, please follow this link here.
Thanks go out to Turgut Aydin and Kay Schulze for making this happen.
13 comments for “FC St. Pauli”
Excellent feature!
written by Llywarch on 11. Mar, 2010
Very nice!
written by Hodja on 11. Mar, 2010
Wow, great review on the hood and club i hate to love love to live in! Thanks!
written by Earl Harbor on 12. Mar, 2010
magnificent club with best fans ever seen !
written by jan west on 16. May, 2010