I don’t think there are many shops who rival Goodhood. In terms of their buy, merchandising and general aesthetic, they rarely miss the mark and often elevate products to a greater level of desirability than you’d expect. The same goes for their online content – a by-product of their creative agency – which is refreshingly decent. Nowadays, ever shop with an online presence has a blog and with that increased noise comes a lot of shoddy content, which often means that the good stuff gets lost in the flurry. Fortunately, Goodhood are one of the few who don’t succumb to the notion of creating content for the sake of content.
Recently, the shop interviewed artist and one half of A.Four, Lucas Price, about his work and collaborative relationship with Japanese designer Kazuki Kuriashi. It provided a great insight into a brand which I new little of, but has intrigued me ever since it first began to filter into a select few shops in the past year. Here’s an excerpt:
GH: Hi Lucas, it might be worth starting off with how we met. I think I first spotted a disused lightbox at Stollen Space and enquired who had made it. From there I was put in touch with you, and discovered some of your early work with lightboxes. Many people probably don’t know that for the first year of the lightbox at Goodhood it was a collaboration with you. Can you tell us what the work meant to you and why you produced it?
LP: I knew about the store, and shopped there; although we hadn’t been introduced at that point…I knew that Word To Mother was making your signage. And so when you asked me to make something along the same lines, it felt like a good fit, and a way to carry on with the lightbox idea. Up to that point I’d done some stuff like take these light boxes around London and photograph them in various places with different pieces of text on them, in the West end and round east London. The work was just either personal ramblings, or quotes. For Goodhood I wanted to try and choose quotes from other people that were related to work, as I thought there was something I liked about the store that was about hard work, industry and community. In the end it was a little more esoteric, and I remember you asking me to tone it down in fact as it was perhaps going off on too spaced out a tangent.
GH: It was a fantastic opportunity to come and visit your developing art space in Whitechapel, can you tell us a bit more about this?
LP: I have a council flat which I’ve just re purposed slightly so that I can make exhibitions there when I want. I’m going to have some kind of retail space there too. I was reading about Marcel Broodthaers a while ago, using his apartment as a museum and since then I’ve wanted to make something similar. So that’s going to be happening this year.
Read the full interview here.